IDG News Service >

Tip of The Hat: Apple's key edge in car tech game

o Mike Bucken
05.03.2014 kl 19:30 | Computerworld (US)

Macworld's Dan Moren offers a reason to be optimistic about the future of Apple's new CarPlay in-car, iPhone user interface after its less-than-enthusiastic reception: Apple's expertise in developing and updating software.


The unveiling this week of Apple's CarPlay in-car, hands-free iPhone user interface was met with an overall lack of enthusiasm.

Apple's iPhone users were clearly happy, but others saw it as simply another me-too -- and proprietary -- entry in the car technology market. Several wondered whether Apple can succeed if, as expected, it retains control of the technology and prevents access by third-party products.

Others cited Apple's failure to live up to its promises about past car tech products, such as iOS in the Car last year, and Siri Eyes Free in 2012.

That said, Computerworld offers a Tip of the Hat to Macworld reporter Dan Moren for pointing out in The real impact of CarPlay: It's the software, dummy that Apple can offer car owners something that's long been lacking -- expertise and interest in software development.

Moren notes that most automakers "aren't exactly consumed with a passion for developing software," much less updating it with new features. Apple, though, "does have a vested interest in keeping its software updated."

If so, CarPlay could be the beginning of a new era for in-car technology.

Read more about mobile/wireless in Computerworld's Mobile/Wireless Topic Center.

Keywords: Mobile  Software  Hardware Systems  Networking  
Latest news from IDG News Service

Copyright 2009 IDG Magazines Norge AS. All rights reserved

Postboks 9090 Grønland - 0133 OSLO / Telefon 22053000

Ansvarlig redaktør Henning Meese / Utviklingsansvarlig Ulf Helland / Salgsdirektør Tore Harald Pettersen