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Google expands Social Search test

o Juan Carlos Perez
27.01.2010 kl 22:32 |

Google's Social Search service, which includes public content from users' social networks in search results, is getting promoted to Google.com from the company's Labs site, meaning it is no longer considered an early prototype.

 

Google's Social Search service, which includes public content from users' social networks in search results, is getting promoted to Google.com from the company's Labs site, meaning it is no longer considered an early prototype.

In the coming days, Google will let English-language users of its search engine see relevant links to items their social-networking contacts have posted publicly on the Web. Social Search results will also appear in the Google Images engine, the company said in a blog post Wednesday.

To use Social Search, users have to be signed in to their Google account. Google also recommends that people create a Google Profile, which they can then populate with addresses to their blogs, social networks, photo-sharing accounts and so on. Google can then harvest the contacts and connections in those sites, as well as in Google services like Gmail and Google Reader, and index publicly available, relevant content for these users' Social Search query results.

Because Google sees many potential improvements and extensions to Social Search in the near future, it is slapping a "beta" tag on it, to indicate the product is likely to evolve considerably. "We think there's tremendous potential for social information to improve search, and we're just beginning to scratch the surface," wrote Maureen Heymans, technical lead for Social Search, and Terran Melconian, technical lead for Social Image Search, in the blog post..

In addition to the Social Search effort, Google is also indexing public posts from social networks and returning links to them in search results even for users who aren't signed in to their Google account. Google has recently started inserting such links into its main list of results, as well as giving users the option to only see these types of results for their query.

Keywords: Internet  
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