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Google reportedly ready to unveil JPEG alternative

o Sharon Gaudin
30.09.2010 kl 20:22 | Computerworld (US)

Google is reportedly set to announce that it has developed a JPEG alternative that should speed up the Web.

 

Google is reportedly set to announce later today that it has developed a JPEG alternative that should speed up the Web.

Google will unveil a graphics format for displaying images called WebP, according to a report from CNet . Compared to the JPEG file format, which is traditionally used for still images on the Web, the new format could shave as much as 40% off image file sizes.

Richard Rabbat, a lead product manager at Google , told Cnet that the difference in file sizes between the two formats is "staggering." He also noted that 65% of bytes on the Web are from images.

Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at @sgaudin or subscribe to Sharon's RSS feed . Her e-mail address is sgaudin@computerworld.com .

Read more about emerging technologies in Computerworld's Emerging Technologies Topic Center.

Keywords: Internet  Hardware Systems  
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